Privacy Policy

Last updated: August 26, 2026

This Privacy Policy explains how DentalBaltic (“we”, “us”, “our”) collects, uses, stores, and shares your personal data when you visit dentalbaltic.com, use our online store, place an order, create an account, or otherwise contact us.

Our online store operates using the Shopify platform.

If there is any conflict between this Privacy Policy and our Terms of Service regarding the processing of personal data, this Privacy Policy shall prevail.

1. Data Controller

The controller of your personal data is:

DentalBaltic
Legal entity: Bee dent, MB
Company code: 305702238
Email: info@dentalbaltic.com

If you have any questions regarding your personal data or this Privacy Policy, you may contact us using the email address above.

2. What Personal Data Do We Collect?

Depending on how you use our online store, we may collect and process the following personal data:

• Contact details – your first name, last name, company name, address, billing address, delivery address, telephone number, and email address.
• Order and transaction data – products you order or view, shopping cart information, order history, returns, exchanges, cancellations, and other information related to your orders.
• Payment information – the selected payment method, payment status, transaction information, and other information required to process payments. We generally do not directly store full payment card details; these may be processed by payment service providers.
• Account information – login details, account settings, and other information if you create a customer account.
• Communication information – information you provide to us by email, telephone, contact forms, or other means.
• Technical data – IP address, browser type, device information, cookie identifiers, and other technical information.
• Website usage information – information about pages visited, clicks, browsing activity, and interactions with our website.

3. Where Do We Obtain Your Personal Data?

We may obtain personal data:

• directly from you when you place an order, create an account, complete a form, or contact us;
• automatically when you use our website, including through cookies and similar technologies;
• from Shopify and other service providers that we use to operate our online store;
• from payment, delivery, and other partners where necessary to fulfil your order;
• from marketing and analytics service providers where we have an appropriate legal basis for such processing.

4. How and on What Legal Basis Do We Use Your Personal Data?

We process your personal data only where we have an appropriate legal basis to do so.

Order Fulfilment and Provision of Services

We use your personal data to:

• receive and manage orders;
• process payments;
• arrange product delivery;
• manage returns and exchanges;
• manage your account;
• send notifications related to your order;
• provide customer support.

Legal basis: entering into and performing a contract with you.

Compliance with Legal and Accounting Obligations

We are required to retain certain order, invoice, payment, and other information in order to comply with accounting, tax, and other legal requirements.

Legal basis: compliance with a legal obligation applicable to us.

Security and Fraud Prevention

We may use personal data to:

• ensure website and payment security;
• detect and prevent fraud;
• investigate suspicious or unlawful activity;
• protect our rights and the rights of our customers and third parties.

Legal basis: our legitimate interest in ensuring the secure and reliable operation of our online store and, where applicable, compliance with legal obligations.

Communication with Customers

We use your contact details to respond to enquiries, resolve issues, and provide information related to your orders or our products.

Legal basis: performance of a contract or our legitimate interest in providing appropriate customer service.

Analytics and Website Improvement

Where applicable, we use analytics data to understand how our online store is used, assess its performance, and improve it.

Where such analytics use non-essential cookies or similar technologies, they are used only after obtaining your consent.

Legal basis: your consent or, where permitted by applicable law, our legitimate interest in improving our services.

Marketing and Advertising

If you have provided your consent, or applicable law permits us to do so on another legal basis, we may use your contact details to send newsletters, offers, and other direct marketing communications.

Subject to the necessary consent, advertising and tracking technologies may also be used to measure advertising effectiveness or provide more relevant advertising.

Legal basis: your consent or another legal basis provided for by applicable law.

You may withdraw your consent to marketing at any time by using the unsubscribe link included in our emails or by contacting us.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Strictly necessary cookies are required for the proper functioning of the website, shopping cart, checkout, security, and other essential features.

Analytics and marketing cookies, where consent is required by law, are used only after you have provided your consent.

When you first visit the website, you can choose whether to accept non-essential cookies. You can change your choice at any time using the Cookie Preferences function available on our website.

6. Who May We Share Your Personal Data With?

We share your personal data only to the extent necessary for the purposes described in this Privacy Policy.

Your data may be shared with:

• Shopify, which provides the technology platform for our online store;
• payment service providers;
• Venipak and other delivery service providers where necessary to deliver your order;
• IT, website maintenance, and cloud service providers;
• customer support, email, and communication service providers;
• analytics and marketing service providers where we have a lawful basis for such sharing;
• professional advisers, accountants, auditors, or lawyers where necessary;
• public authorities, law enforcement agencies, or courts where we are legally required to do so.

We do not sell your personal data.

7. Processing of Personal Data by Shopify

Our online store operates on the Shopify platform.

Shopify processes certain personal data in order to provide and maintain the online store services.

Where Shopify processes our customers’ personal data on our behalf, Shopify acts as a data processor and processes such data in accordance with our instructions and the applicable data processing terms agreed with Shopify.

In certain circumstances, when additional Shopify features or services are used, Shopify may process certain personal data as an independent data controller.

More information about how Shopify processes personal data is available in Shopify’s Privacy Policy and Shopify Privacy Portal.

8. International Data Transfers

Some of our service providers, including Shopify or its subcontractors, may process personal data outside the European Economic Area.

Where personal data is transferred to a country that has not been recognised by the European Commission as providing an adequate level of data protection, appropriate safeguards are used in accordance with applicable law, such as the European Commission’s Standard Contractual Clauses or another lawful transfer mechanism.

9. How Long Do We Retain Your Personal Data?

We retain personal data no longer than necessary for the purposes for which it was collected.

Retention periods depend on:

• the duration of our contractual relationship with you;
• the need to manage orders, returns, or claims;
• accounting, tax, and other legal requirements applicable to us;
• applicable limitation periods for legal claims;
• the validity of your consent.

Once there is no longer a need to retain personal data, it is deleted or anonymised, unless applicable law requires us to retain it for a longer period.

10. Data Security

We apply reasonable technical and organisational security measures designed to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure.

However, no method of data transmission or storage can be completely secure against all possible threats.

We recommend that you do not send highly sensitive or confidential information to us through unsecured communication channels.

11. Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable laws, you may have the right to:

• receive information about the processing of your personal data;
• access the personal data we process about you;
• request correction of inaccurate or incomplete personal data;
• request deletion of your personal data where a legal basis exists;
• request restriction of the processing of your personal data;
• object to processing based on legitimate interests;
• receive and transfer your data where the right to data portability applies;
• withdraw your consent at any time where your personal data is processed on the basis of consent.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal of consent.

To exercise your rights, please contact us at:

info@dentalbaltic.com

Before fulfilling your request, we may ask you to provide information necessary to verify your identity.

12. Direct Marketing

If you have subscribed to receive our marketing communications, you may unsubscribe at any time by clicking the unsubscribe link in a marketing email or by contacting us.

If you unsubscribe from marketing communications, we may still send you non-marketing communications that are necessary to manage your order, account, or another service provided by us.

13. Automated Processing

Shopify and other service providers we use may employ automated tools, for example, to detect potential fraud or security risks.

We do not make decisions based solely on automated processing that produce legal or similarly significant effects for you, unless you have been appropriately informed about such processing in accordance with applicable law.

14. Third-Party Websites

Our website may contain links to third-party websites or services.

We do not control the privacy practices of these third parties and are not responsible for their website content or processing of personal data.

We recommend reviewing the privacy policies of the relevant third parties.

15. Children’s Personal Data

Our services are not intended for children.

We do not knowingly collect children’s personal data, except where permitted or required by applicable law.

If you believe that a child has provided us with personal data without an appropriate legal basis, please contact us at info@dentalbaltic.com.

16. Right to Lodge a Complaint

If you believe that we are processing your personal data improperly, we encourage you to first contact us at info@dentalbaltic.com so that we can investigate your concern.

You also have the right to lodge a complaint with a supervisory authority.

In Lithuania, the supervisory authority responsible for personal data protection is:

State Data Protection Inspectorate (VDAI)
L. Sapiegos St. 17, LT-10312 Vilnius, Lithuania
www.vdai.lrv.lt

If you live in another EEA country, you may also contact the data protection supervisory authority in your country of residence.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technologies, services, or legal requirements.

The updated version of this Privacy Policy will be published on this page together with the latest revision date.

We will notify you of material changes where required by applicable law.

18. Contact Information

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise any of your rights, please contact us:

DentalBaltic
Email: info@dentalbaltic.com